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Why having a website is important for your business?
1. Your website is a digital storefront
2. You can use your website to raise awareness for your products or services
3. Having a website makes it easier for people to find out about you and what you do
4. A business without a website is like an empty store – no one knows that it exists until they walk in the door
5. Websites are affordable, easy to create, and there’s no need for expensive software licenses
6. Your competitors have websites, so you should too!
1. Your website is a digital storefront
As with any business, having a website that’s well designed will help your customers find you more easily. With a physical company, a storefront is very important in that it provides customers with a first-hand look at the services and products that are provided. With your business. A website will help your customers find you and see exactly what you offer when they have designated to do so.
So a website enables you to show exactly what you offer And is often the first impression that a customer has of your brand. We can tell if your website helps customers or drives them away through a bounce rate.
Bounce rate tells us how your storefront serves customers. Higher bounce rates.May indicate that your website is not fulfilling the needs of your customers adequately. A higher bounce rate means that customers are coming to your site and leaving almost immediately. So the objective for your digital storefront is to improve or increase the amount of time your customers use on your site.
2. You can use your website to raise awareness for your products or services
Let’s say, for instance, your business is in the shoe industry. Maybe your website sells shoes of all different sizes, colors, and styles. You may want to use your website to raise awareness for the products or services that you provide.
So maybe you sell red shoes, white shoes, and blue shoes. You may choose to display those shoes on your home page, or you might take an opportunity to write about the different styles of shoes that you sell so that people can find those articles, learn more about your products, and then buy your shoes.
You can enhance your marketing plan and digital marketing strategy using your website designs and content marketing efforts by creating a professional website. Search engines crawl through small business websites for the different products they offer and their services. So it’s an excellent idea to create a website around your business.
3. Having a website makes it easier for people to find out about you and what you do
Search engines work in an interesting way by utilizing online marketing strategies, good branding, and ranking factors. Understanding this can help you ensure that your digital storefront is being seen by the customers that matter to you the most. In addition, most strong brands utilize some form of online marketing or web design elements.
Digital media on your page will help your users get a visual of the products or services you provide. In this day and age, You can build a website for very little, and by using advertising and marketing, you can give many people access to your website for the products and services you want them to see. But without concentrating on your digital marketing strategy, many of your customers may not even know that your website exists.
4. A business without a website is like an empty store – no one knows that it exists until they walk in the door
This brings us to the next part of our post about small business owners that create beautiful websites but get little to no traffic. It would help if you employed SEO or search engine optimization best ranking practices to get more customers to your site. To grow your business online, those search engine optimization best practices include utilizing meta descriptions on your pages, proper designation of headers, HTML markup, schema markup, and more. Search engine crawlers also look at an overall good organization with design.
Gone are the days with the idea that “if you build it, they will come.”
Nowadays, having an optimized website that your customers can navigate easily and having your website correctly SEO optimized content is one of the most important things you could do as a small business owner. In addition, giving your customers access to your website using the searches they perform will help you improve your overall business and your online presence.
5. Websites are affordable, easy to create, and there’s no need for expensive software licenses
Website creation was a foreign idea just 20 to 30 years ago, but today, there are many ways that business owners can create their websites or hire Web design companies to develop websites for them. Many of these methods have proven to be effective, and companies such as wix.com or wordpress.com give users content management systems that will allow them to easily and quickly set up a site in a single day or less.
Typically, the cost comes in when there’s a need to purchase hosting. Websites need to live on a hosting platform such as bluehost.com, WordPress engine, or godaddy.com, to name a few.
A modern website will help potential customers to find you and feel comfortable navigating your store or service offerings. Several tools are available that can help you determine how well your website is doing online and things that you may want to improve or change.
Tools that will help your customers browse your store and feel an attachment to your brand include social media marketing using Instagram or Facebook. You can also use Email marketing utilizing MailChimp or Active Campaign to stay in touch with your audience. Expanding your blog using digital media or photos and videos that help keep your audience engaged is a great idea.
You can also utilize link building to ensure that your website shows up high in a Google search. Link building is the process by which another business refers to a company or brand.
For instance, I may own a plumbing company that is listed on yellowpages.com. Now, Yellow Pages has a measure of authority from those that use it. And if they mention my plumbing company by name, then Google looks at that as being something desirable and will rank my business website higher.
As a result of more content and a better web design, we can attain more links from different domains such as Yellow Pages, Angie’s list, thumbtack, and Google itself. It will help us to show up higher in search rankings.
Google Analytics is another tool that can help you see details about the people coming to your site. You may notice that a lot of your traffic comes from a specific source. Maybe your customers are coming directly to you from Facebook or directly to you from a Google search.
By knowing these things, it will help you to determine where your efforts should be focused. Should you focus on your following on Facebook? Should you write more blog posts? Google Analytics can steer you in the right direction.
6. Your competitors have websites, so you should too!
Let’s not forget that your competitors most likely already have a website and are already working on a digital marketing strategy. So how can you also work on one of these strategies? Feel free to contact us here at traditionalwebdesign.com.
We will help you either develop a DIY plan or come up with a plan that our team of experts can help you with.
By examining your competitors’ websites, you can also tell what direction your content needs to take. For example, if your competitors are listed on page one of Google for specific topics, maybe you should write about the same subject if you offer the same product or service. By doing this, you can share some of the traffic that they already enjoy. This process gets easier by using tools such as semrush , keyword planner, Or Uber suggests keyword Planner.
Those tools will give you an in-depth analysis of how your competitors’ pages are faring on a Google search. Those tools will tell you how much volume your competitors are getting from a specific page and how difficult it may be for you to write about the same topics that your competitors are writing about. Those tools will give you ranking factors such as backlinks, Volume, Difficulty, Cost per click, and amount of search engine results.
It’s never too late to start a website, and If you’re thinking about starting a business or are already running one, it is essential that you have your own website! Websites are affordable, easy to create, and will help people know who you are and what services/products you offer.
We can help with everything from design to hosting on both WordPress sites and traditional websites – whatever works best for your needs. So, speak with one of our experts today by calling us at (470) 345-3647 or contacting us online here. You’ll be glad that you did!
Darren Chambers
Digital Marketing/ Web Development Specialist
TWD of Atlanta, GA
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