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Do I need a privacy policy for my website?

Do you have, or are you building a website?

If so, you need to make sure it has a privacy policy. It’s the law! This page should inform users of their rights and how you use the information provided to you by email, social media, or other ways.

Why do I need one?

privacy like a lock

Without one, your site violates Federal Trade Commission (FTC) rules that require websites with user data to post clear notifications about how that data is collected and used. You can get into some serious trouble if someone files a complaint against your business for not having one on file. Don’t let this happen! We help ensure your site complies with federal regulations while protecting your customers’ personal information at all times. Let us take care of this headache for you today!

The law states that your website must have notification in the form of at least one privacy policy. This page should inform users of their rights and how you use the information provided to you by email, social media, or other ways.

For people to trust a site, they need to feel safe using it. Transparency with how you secure personal data is vital in establishing user trust, and security practices can be disclosed via an individual’s Privacy Policy. In addition, informing new users what they can do if their data is lost or exposed adds a layer of reassurance that everyone deserves every time they sign up for anything online–including your sales funnel pages!

Legal Requirements?

legally required to have a privacy policy

Businesses in every nation, state, and province must adhere to data protection and privacy laws that demand a privacy policy to be in place. Some worldwide regions and states have more stringent legislation than others.

You must follow the laws of whichever region to which you do business or aim your services. There is no federal law that dictates privacy policies across all 50 states. Yet, some regions have regulations on handling minors’ data and requiring consent for cookies, so it’s essential to be compliant with local rules!

It’s important to have a clear and concise privacy policy, but what do you need for yours to be considered compliant? There are three basic guidelines that your company needs when creating one. The first is an overview or summary, which includes information about who can see the policy and their role within the business—this may sound like common sense, but it’s easy not to include this section! Second, another critical piece of guidance should pertain to only certain groups (e.g., customers). Finally, there must always be at least one provision addressing user consent; if no opt-in has been obtained, then all personal data collected violates federal law.”

Your privacy policy needs to outline the following

  • Site/app owner details.
  • Disclosures related to third-party access to the data.
  • What data is being collected, how, and why.
  • Disclosure of your process for notifying users of changes/ updates to your policy.
  • The effective date of the policy.

The most important thing to remember is that a simple policy, such as this one, will only apply to businesses that sell to and process data from local customers , and even then, the policy may still be subject to state laws requiring additional information to be disclosed.

It’s worth noting that simply following minimal guidelines can be hazardous since they may not comply with third-party standards and, in rare cases, may even expose you to potential lawsuits or fines. So instead, it’s best to start by following the most stringent rules and removing any provisions that aren’t relevant.

Tricky Laws

laws requiring companies to have a privacy policy, this picture features a set of scales

The laws surrounding how your business handles customer data can be tricky. Many companies rely on a general policy framework, such as the EU Data Protection Directive , to provide them with some protection and guidance in this area of law. However, other issues must be considered for each country where they do business or process transactions from customers who reside within those borders (state).

The main difference between these two different approaches lies in what should go into an organization’s policies; rather than focusing solely on national perspectives like Canada vs. the USA, we need also take into account local legal requirements: state versus federal.

How do I get one?

There are a couple of ways that you can secure a custom privacy policy page:

DIY or Outsource:

Each web design project that we create provides our customers the option of creating a general privacy policy page that gives a general overview of how personal data is used on the website.

(optional step) Once the privacy policy page has been created, it can be printed or emailed and sent to your legal advisor for review.

Additionally, a DIY option is to use online privacy policy generators.

These generators work well, but you’ll need to customize the information for your company.

Transitional web design is an Internet Marketing company. Our services revolve around helping companies increase their brand awareness and generate more traffic to their website.

Ok, I have one, now what?

Once you get a privacy policy, either custom-made for your business, or one from an online privacy policy generator, you should add it onto a page that exists on your website.

Depending on your business type, it may or may not be required to be placed in your navigation menu. For example, some people get away with a privacy policy in their website’s footer so that it appears on each page.

Some people place it on a separate sub-domain, like “privacy.yoursite.com.” This practice is frowned upon by Google and other search engines because they prefer all content to be visible, well-linked, and properly structured to ensure a seamless experience for the user.

The great thing about privacy policies is that, unless your business type changes or you start using different methods of using visitor data, the page doesn’t need to be updated all that frequently.

Remember to update the page if your company’s privacy policy changes, you get a new third-party address, or you start using other sources to track your visitors.

The Privacy Policy page itself should be located in the root directory. This is to ensure that it can easily be found by both users looking for it and bots crawling your site for content.

Conclusion

We know that the idea of a privacy policy may seem daunting, but it’s not as bad as you think. All we’re really asking is for your users to be informed about what information they give up and how it will be used in turn. As such, our team has put together some tips on how to make sure your website complies with this law and doesn’t get shut down by Google or Facebook because of its lack of transparency. Contact us today if you need help creating a privacy policy for your site!

Transitional web design does not provide legal advice, everything in this article has been found from our professional experience. When in doubt, consult a lawyer.

Darren Chambers


Digital Marketing/ Web Development Specialist

TWD of Atlanta, GA

Post Published on:

Oct 18, 2021
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