5 Pros and 4 Cons of Using Popups on Your Site
If you want to be a successful business owner, popups are one strategy you’ll need to explore. Popups are effective in boosting conversion rates because they grab your visitors’ attention by forcing them to stop what they were doing and focus on your offering (popup) instead. However, popups are also a double-edged sword. Some visitors may find them annoying, while others may find them intrusive.
Regardless, you can never be too careful about which type of marketing strategy you use on your site. Therefore, it’s important to understand the pros and cons of using popups on your site. To assist you in your endless endeavor to create the best possible user experience for your visitors, here are the top 5 pros and cons of using popups on your site.
Your visitors don’t want to be interrupted by annoying popups, but there are good reasons to use them on your site. To decide whether popups are right for you, take a look at these five pros and cons of using popups on your site.
5 Pros of Using Popups on Your Site
1. They Convert Like Crazy
Popups are a proven way to boost conversions – they just work. They’re especially useful for lead generation campaigns because they encourage visitors to take specific action (such as subscribe to a newsletter or download a whitepaper) on your site. Further, with their enhanced look and prominent position on your site, popups also help grab visitors’ attention and increase engagement; if nothing else, if nothing else, they can pique their curiosity.
In essence, whatever your goal is, these marketing tools can definitely be used to your advantage – just be careful not to make your popups intrusive, boring or irrelevant! Instead, utilize them thoughtfully so that you can create an irresistible user experience. The benefits will speak for themselves.
2. You Can Customize Them for Any Goal
You can read more about using option monster to create popups for your site
Whether it’s a one-time offer or a subscription form, a popup form lets you customize its style and appearance based on your brand guidelines. For example, you could use any color scheme from your logo to provide consistency throughout all digital touchpoints across different platforms while maintaining a cohesive look and feel – helping visitors recognize your business as unique.
Furthermore, you can configure them as floating windows that can appear anywhere on your site as well as at any time – giving them more flexibility than other forms. As a result, they’re great not only for boosting conversion rates but also for improving conversions too! Overall, if you want to get higher response rates from online campaigns, there’s no better way than using popups effectively.
3. They Focus on One Message
Unlike other types of marketing tools, popups are simple; they only contain one call to action (CTA). Therefore, you can be assured that visitors will focus on what’s important – your message! And since you only need to create one CTA, you can save a lot of time and resources in designing a professional experience for your audience. This way, you’ll get more engagement without spending too much time or effort!
Overall, there’s no doubt about it – if you want an effective tool that helps bring out your brand values while pushing customers to take action, there are plenty of reasons why you should use them. From their simplicity to their effectiveness in boosting conversions, popups are very useful indeed.
4. Unparalleled ROI Potential
If there’s one reason why you should use popups, it’s for their ability to increase conversions. The average conversion rate for popup forms is 3.09% (top being ~10%), which is much higher than other marketing tools like social media posts, banners, or usual ads – all without paying for advertising!
With such impressive stats, it shouldn’t come as a surprise that businesses are using them more frequently these days – if not across their entire site, then at least on certain key pages where they have something exciting to offer their visitors.
5. Instant Feedback from Customers
Unlike most other marketing tools that require you to wait for feedback, popups can give you instant responses from customers – if they like what you have to offer, they will take necessary action, and if they don’t, they will close the popup!
Overall, if you’re interested in improving customer relationships with your brand, popup forms are definitely worth considering. They’re cost-effective and easy to use – all without sacrificing performance either!
4 Cons of Using Popups on Your Site:
1. They Are Annoying
The main reason why most visitors will dislike popups is due to their nature; they interrupt site flow, even forcing you to close them when you don’t want to interact with them. Therefore, if your business does decide to implement popup forms on your site, it’s important that they be subtle – blending in with your website design while not being distracting for visitors either!
Otherwise, there’s a high chance that you’ll lose customers instead of gaining them! Overall, no matter how powerful popups are at improving conversions, if they aren’t used properly, they can negatively impact customer experiences too – which is definitely something you’d want to avoid!
2. Often Results in Increased Bounce Rate
It’s no secret that popup forms are great at driving conversions; however, there is a downside to them – more often than not, they result in increased bounce rates! There have been several studies that show that popups have a negative impact on user experience, sometimes even resulting in visitors abandoning their purchase or filling out forms out of spite instead.
3. They Can Damage Brand Reputation
One mistake many businesses make is by making their popup forms too aggressive or invasive – as a result, they end up damaging their brand reputation instead! Make sure to keep your popup forms as subtle as possible; for example, ensure that they only cover a portion of your screen, with no loud colors or jarring effects either! Otherwise, there’s a high chance that visitors will feel irritated instead. With bad experiences being shared online these days, you definitely don’t want to risk a poor reputation over a simple marketing tool – even if it is effective at driving conversions!
4. Popups Looks Awful on Mobile
With mobile devices accounting for 65% of global eCommerce traffic, you don’t want to have a lousy user experience on your site – which is why many businesses are starting to rethink their usage of popup forms! After all, what looks great on a desktop often looks awful when viewed from a phone – mostly due to its obtrusive nature! Therefore, if you do plan to use popup forms in order to drive leads, make sure that they are responsive too.
Over To You… Do you agree with my list? What would be your additions to it? Share with us in the comments below 🙂