The best reports indicate how traffic arrived at a website?
Are you interested in how search engines find your website? Or where search engine traffic is coming from? Well, search engines usually don’t tell you that information outright.
So what can we do about it? First, let me show you how I discovered how visitors access my site.
Tools you can use
Web developers use many tools to track their web traffic. Some of those tools include:
These tools aren’t the one-all be-all. However, they often work together to show you how accurate reports indicate how traffic arrived at a website.
For instance, Google Analytics is a FREE SEO tool that keeps track of user searches. The origin of a search can tell you a lot about search intent.
Google analytics offers many options that can help you narrow down who is getting to your site and from where. referrals in google analytics are a great way to find out who is looking at what on your pages.
If you’d like to learn more about advanced Google Analytics tactics, or even practice at a higher level, there is a google analytics certification course that you can take that will assist you in learning how to properly diagnose traffic issues on a site, as well as how to improve your own.
-It shows traffic sources
Google analytics can easily show you top websites that send traffic to you. Whether from Google/Facebook/ forum boards/ other online properties. In addition, it shows search engines/ referrals and can even show which country your users are contacting you from!
Google Analytics is a handy tool when it comes to WHO and WHERE.
Now when it comes to WHAT and WHY Google Search console takes the cake on that one!
– Search console shows search terms
Google search console is a handy tool for figuring out what questions your audience is asking, which helps you create better content. In addition, it lets you know the search term/s that brought them to your website! The functionality described is opposed to google analytics, where they are just being shown search engines only.
It helps you see what your audience is searching for to find you and why your pages show up when they search for certain terms. In addition, the Google search console can help determine user intent and some on-page issues that may be preventing people who search for certain terms from finding you.
-What do these tools do?
FREE or paid SEO tools are great for showing you missed opportunities for traffic growth. For instance, Can you possibly target a different subject on another page instead of sharing two subjects on the same one?
Ideally, your traffic would increase because people search for things that you target. But sometimes, search traffic may increase without changing your keywords or content (e.g., when search engines update their search algorithms). Therefore, it’s always good to check search trends using those FREE/PAID tools from time to time.
Which search queries should you be targeting? How do people search in the first place? One way to find out is by using these tools to inspect the traffic of your competitors.
Do they have a location page that you don’t? Is that page driving traffic to their site?
GET TO WORK! Using this method, you can have great success with competitive research and build your audience and business from the ground up!
-When search traffic increases
If search traffic is increasing for keywords that you didn’t target, chances are your website’s rankings have increased on search engines. So keep a close eye on search traffic and search engine rank to see how many visitors you gain from search engines.
It’s essential to have accurate reporting when it comes to your search traffic:
Make sure the traffic source reports in Google Analytics show the actual referral traffic and not just “referral”. In most cases, Google Analytics will only report this as direct traffic. In any case, if you find out that your traffic is coming from Facebook mostly, then might it be a good idea to lean on Facebook a bit more?
Maybe utilize a Facebook ad to your followers or those that have visited your website? This is a good way that you can reach referrals in order to use your time wisely and ensure your content is being seen by those that are interested in it.
Conclusion: Action plan
Using tools like this will help you get traffic to your website. Don’t waste time trying to figure out traffic sources on your own.
Take action: Discover how traffic arrived at your website now!
Have you used any of these traffic tools at all? Send us a message below, and we will be glad to read all about it!