How To Create a Cleaning Website
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Whether you’re an established cleaning business or just starting out, your website can be a powerful tool to help people find you and decide whether you’re the best candidate to tackle their next cleaning project. A good website should guide visitors through your services and teach them everything they need to know about your company so that they feel confident about contacting you directly.
However, creating a website is a huge undertaking, and it can be difficult to know where to begin. From designing the perfect site to creating content that resonates with your audience, there are a lot of factors to consider. To help you start your journey, we’ve put together a list of the 7 steps you need to take to create a website for your cleaning business. Whether you’re an experienced entrepreneur or just starting out, these seven steps will help you build a solid foundation for your online presence and start getting leads and exposure.
7 Proven Steps to Create a Cleaning Website for your Business
Running your own cleaning business can be a very lucrative and fulfilling career, but you may find yourself struggling to find work if potential clients don’t know who you are or what services you offer. This guide on how to create a website for your cleaning business will help you get your company online and attract new clients in no time, even if you’ve never done this before. Follow these seven steps to get your new site set up and start bringing in the dough!
1. Naming Your Business:
Brand recognition is essential to the success of any business, and it’s especially important for cleaning businesses. Potential clients need to know exactly what company they’re hiring when they’re hiring you. In this example, we are seeing the logo area for Soft water window cleaning LLC
If you’re operating a residential or commercial cleaning service, your business name should clearly indicate what services you provide and how your company distinguishes itself from other cleaning services in the area. The best way to choose a name for your business is to brainstorm with friends, family, and colleagues. Put together a list of up to ten names and choose the one that sounds the most professional and is easy to remember.
If possible, try naming your business after yourself or another relevant person (think: Soft Water Window Cleaning Services). This is an inexpensive and clever way of giving your new business brand some instant credibility because it lends authority and trustworthiness through association with an established individual. Once you’ve decided on a name, you should register it with the government and place an official logo or insignia on your website to reinforce the name and brand recognition.
2. Selecting your Cleaning Website Domain Name:
Your online identity starts with a unique domain name. It’s the first thing your potential customers will see when they go online and search for your business, so it’s important to choose something that reflects your specialized services and is easy to remember. A good domain name should be short and easy to pronounce, and it should also be easy to remember.
Ideally, your domain name should be the same as or similar to your business name so that people will be able to associate your services with your company. However, you can also use initials, a combination of letters and numbers, or a word that is relevant to your business to give your domain name extra meaning. For example, your domain name could be “ChrisEvansClean.com” or “ChrisEvansCleaningPro.com” if your business name is Chris Evan’s Cleaning Service.
In essence, your domain name is the mirror image of your company’s brand, so make sure to choose one that is representative of your company and identity.
3. Finding Web Hosting for your Cleaning Website:
Finding a dependable hosting service is perhaps the most important step in the process of building a website for your cleaning business. After all, your website is the foundation of your online presence, and it’s responsible for communicating your services and brand to the world.
A good hosting service will provide you with the resources you need to build your site, along with customer support and features that will help you optimize your site for search engines and enhance its overall performance.
With that in mind, we recommend choosing a reputable web host that offers affordable plans, has excellent customer service, and guarantees access to defined server resources. In addition to these qualities, make sure your hosting service has a data center in your country so that you can avoid long-term issues with website maintenance and speed.
Bluehost is our web host choice for beginner websites and businesses. As of 11/3/21, this cost of hosting using Bluehost comes in at a whopping 2.95 per month!
4. Choosing A CMS:
Every website has a different need; some websites only display static pages, while others are complex online stores. Your’s being a website for a cleaning business will have many dynamic elements – from CTR optimized homepage to service pages and booking platform to informative blog sections – will be driven by your customers’ preferences, so choosing a CMS such as WordPress will be best suited for your needs.
WordPress, already powering more than 42% of global websites, is one of the most flexible open-source content management systems trusted by 1000’s of established brands and Government agencies worldwide.
It brings you access to an unrivaled feature set – from eCommerce capabilities to 100% personalization and more. You further get access to one of the most established and diverse repositories of free and premium plugins and templates to further extend its functionality. And should you require any extra help at all times, there’s an extensive library of tutorials available to help get you started with it as well.
5. Choose A Professional Template for Your Cleaning Website
Having decided on what CMS you will use to build your website; you’ll need to begin building it! WordPress already has thousands of free and premium templates that you can use as a base or build upon. Having said that, we recommend using a premium template from an established vendor like ElegantThemes or Themeforest for your business site, so you get access to more features, better design, and guaranteed professional support. There’s nothing quite like having someone at your disposal whenever you hit an obstacle; with a reliable company backing up your template with 24/7 customer support, there’s no limit to what you can accomplish with it.
6. Start Publishing Quality Content
Content is king! If you’re serious about running an online business, you need to make sure that your cleaning website gets quality content on a regular basis, whether it’s through blogging or publishing articles relevant to your target market. Make sure that every piece of content you publish on your website is highly relevant and informative; more importantly, make sure they are search engine optimized, so you get seen by your target audience using Google, Bing, and other leading search engines on their desktop computers and mobile devices.
And though at first writing content will feel like a huge task, once you get into the groove and streamline your process with tools like Buzzsumo – which help you discover trending topics in any niche – publishing content quickly becomes effortless. With enough free time, developing strong SEO skills will improve everything from attracting prospective customers to generating revenue over time.
7. Add Customer Testimonials
Your visitors need a credible reason to become your customer, and they will find that in testimonials from people just like them who have already done business with you. Studies show that over 87% of customers will trust online reviews as much as their personal recommendations, so if you’re serious about making money with an online cleaning business, make sure that you regularly get reviews from past clients and include them on your website.
Running a cleaning business, whether online or offline, is not an easy job, and it’s one that requires hard work, perseverance, and patience. No matter what stage of your journey you’re in, make sure that you stay true to your core values and keep looking for ways to improve upon your offerings; don’t be afraid to ask people for advice, but do take their suggestions with a pinch of salt. We hope your endeavor succeeds! All The Best!!