How can google ads advance your business goals?
There are many avenues that business owners choose to build their business. This is often due to a lack of customer engagement or even perceived interest. But really, it turns out that this idea is based on two ideas:
1. people just don’t know that our business exists.
2. The people that find our business, don’t feel compelled to purchase based on our offer.
This article will build awareness and discuss the use of a tool to assist business owners in driving traffic to their websites.
What are google ads?
Google Ads (formerly known as Google Adwords) are useful because they allow companies to advertise directly on google search results. People searching for a product or service will be able to see the advertisement and click it, which leads them right back into your website where you already have an offer waiting for their consideration. This means that people now know that your business exists.
How a google ads campaign can help businesses advance their goals
Businesses often have a lot of different things to focus on at the same time. Possibly even other advertising campaigns. It is easy for the primary objectives, and even secondary ones, to get pushed off until later because there never seem like enough hours in the day or days in a week. Google Ads can allow you to make the most of your time and get ahead in ways that you never thought possible, by putting your business in front of the customers that want to purchase from you.
With google ads, you can increase your visibility dramatically.
People searching for a product or service will be able to see the advertisement and click it, which leads them right back into your website where you can then adjust your offer to start generating sales.
Even if they don’t purchase on the first visit, google ads allow you to build a profile of your customer that can be used for future marketing strategies.
Google Ads are also useful because once an ad is up and running, it requires very little time or effort from yourself in order to maintain itself as long as you keep paying for it to be clicked on or shown.
If you are looking to improve your advertisement strategy, google ads might be the perfect option for you.
Google Ads Offers Many Benefits For small Businesses | How Can Google Ads Help You Advance Your Business Goals? – Digital Marketing Blog by KeywordSpy Team: There is no doubt that Google AdWords has become one of the most popular platforms for advertising this year!
It is estimated that google ads are responsible for up to 40% of the revenue generated by online advertising. This has come as no surprise since Google ads offer many benefits, such as ease-of-use, targeted results, and rapid ROI returns on investment.
Google Ads: Ease Of Use
One of the biggest advantages of using google to compose sales copy, and advertisements is that it’s easy for anyone to use. The method to getting ads seen and posted properly is very simple and easy to follow. Once a payment method is identified and ad copy is created, google ads can be immediately posted.
Google Ads: Targeted Results
Another key benefit of google ads is that they are highly targeted, so even if the advertisement has a very specific audience in mind, it will still get seen. This makes google not only quick to post advertisements but also very effective for getting good results. If you want to track your results, Google has a FREE platform to do so: “Google Analytics” . This platform helps businesses look into specifics on how their advertisements and overall website traffic are being impacted by your marketing efforts.
Although the google ad platform is highly targeted, it’s still quick and easy to get started with them because you only pay when your ads receive clicks from potential customers online. Businesses who want more control over where their advertisement appears may also be interested in using Google Adwords if they don’t mind paying a little extra money each time someone views or clicks on one of their advertisements displayed across multiple websites throughout the internet.
There are two ways creating campaigns in google ads will help
The first is by using Google Adwords- which is a paid service for companies who want to promote their products and services directly towards customers online.
The other way businesses can use google ads is through an effective publishing strategy, where content marketing and organic traffic are the main focus of the campaign.
These ways open up even more possibilities for businesses to succeed online.
Here are 4 types of ads that can be run by Google Ads:
-Search Ads, Display Ads, Call ads, product ads
We like using a combination of all four types. It’s proven that Google ads work better with a mixture of those ads.
Businesses need to know that google ads can be a bit expensive if you are paying for clicks on your website, as google sets the rates and they vary depending on what industry you are in.
It is also important to note that Google has created an algorithm called “quality score”, which affects how much brands pay per click- so it’s worth making sure adverts meet google’s criteria first before spending money.
All in all, there is a science that goes into Google Ads. The better you understand how it works, the easier it will be for you to advance your business goals.