SEO stands for Search Engine Optimization. But what does that mean? And how is it done? To be clear, SEO focuses on driving website traffic and high search result rankings to a website organically. By organic, we mean without any paid methods or utilizing pay-per-click ads, among other techniques. There are several different strategies available to send organic traffic to your site—some of which are more effective than others. Search engine optimization could be anything from developing website content around keywords and phrases unique to your industry to maintain a strong presence across multiple social media platforms. Effective SEO practices are constantly changing to remain effective as internet search engines continuously update algorithms.