15 Reasons Why a Contact Form Is Important on Your Small Business Website

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15 Reasons Why a Contact Form Is Important on Your Small Business Website


Contact forms are one of the most important aspects of any functional website. After all, they’re what allows your potential customers to get in touch with you and give you their valuable feedback or inquire about your services. Without them, your website is little more than a facade—one that doesn’t actually do anything to further your business. However, many small businesses still don’t realize that they’re missing out on a lot of valuable leads by not having a contact form on their website.

This is especially true if you are operating locally and never considered the possibility of getting in touch with your potential customers online. But as market and consumer behavior is changing, so are the needs of modern marketing. And as a small business, you should definitely be taking advantage of any opportunity to promote your products and services.

So, why not give your website a much-needed makeover and install a contact form? Do you need help with adding contact forms to your website? Not only will it help you build your brand and market your business, but it will also help you gain more leads and increase your revenue. And if you are among those stubborn types – not believing in a change – here are some good enough reasons why you should definitely consider implementing a contact form on your website. So, without any further ado, let’s dive right in!

1. Reduce Spam Emails

Making your official email address publicly available is never a good idea, but it’s something you need to do if you want to make sure that people can contact you through your website. Unfortunately, though making your email address visible to all those Internet users out, there will also result in some unwanted emails landing in your inbox as well – those spam messages and offers you definitely don’t want to read or pay attention to.

That’s why installing a contact form is such a great idea—it will empower potential customers to reach out to you personally while ensuring those dreaded spam bots/robots won’t be able to send hundreds of junk emails straight into your private inbox.

You also have the option to further harden your security by integrating captcha services like hCaptcha or reCAPTCHA, for example, which are commonly used by websites with contact forms. Using these tools makes sure that only actual human beings are sending you an email while keeping spam bots out of your inbox for good. What’s not to love about having more time on your hands? 🙂

2. Have Constant Access to Valuable Customer Feedback

When it comes to your business, you need to constantly keep an eye out for opportunities that can help you grow and learn more about your customer preferences. After all, even though you’re doing something right today doesn’t mean that people will like it tomorrow – they might get bored of your current formula or simply prefer something different than what you offer.

This is why staying in touch with your customers is so important—it allows you to stay up to date with their needs and make any necessary adjustments as soon as possible. Having a contact form installed on your website makes sure that potential customers won’t have to wait until next week’s grocery shopping trip before they contact you about their concerns or wishes—instead, they can fill out a simple form from home and send you their valuable feedback instantly.

3. Keep Track of All Potential Business Inquiries

Building up your business is no small feat—that’s why you need to make sure you’re not missing out on any opportunities that can help you boost your revenue, market share, and customer base. One great way to do that is by making it easier for potential customers to reach out to you via the contact form—especially if they don’t know how else to get in touch with you or what other means of communication would be appropriate.

Having a dedicated contact form set up makes sure that any inquiring businesses have an easy way to reach out to you so you can discuss how they can start benefitting from your products/services as soon as possible.

Plus, having these inquiries accessible through one place makes it easier for you to follow up on those leads later on if necessary or even pass them along to someone else at your company who might be able to handle those requests better than yourself.

4. Get More Leads

As we just mentioned, having a contact form up on your website makes it easier for inquiring businesses to reach out to you—something that results in more potential business opportunities for you and your company. And, of course, easier access to businesses translates into faster growth and higher profits – all of which means you’ll be able to take on bigger jobs with less hassle. Not bad for an additional line of code or two! 🙂

5. Build Your Email Marketing List

Another great way to generate more business is by turning your website into an email marketing list-building machine. After all, by having potential customers fill out your contact form, you’re giving them an easy opportunity to subscribe to your mailing list so you can send them important updates, promotions, product updates, and/or marketing offers over time—which makes it easier for you to promote your business with less effort than ever before!

6. Offer Support to Customers

Now that you have emails of all your potential customers, another great way to use those addresses is by offering customer support and/or assistance via email whenever possible—instead of having customers reach out via phone or in-person. For example, if someone has an issue with one of your products they just purchased online, then an email letting them know you’re aware of their problem can help resolve their issue faster than any other form of communication. Plus, it’s cheaper for everyone involved!

7. Helps Make Your Website Professionals & Established

One of your goals when creating your website is to let potential customers know that you’re a serious company—and not just some fly-by-night operation they can’t trust with their business. A contact form shows them that you have nothing to hide and that you want to have constant communication with them, making it easier for them to build trust in your brand and ultimately do business with you. In other words, using a contact form can help make your site look more professional and established in customers’ eyes!

8. Ability to Automatically Populate Your CRM

CRMs have truly redefined how businesses operate over recent years and having one in place can help you manage your leads more effectively and efficiently—all while making sure that your data is always up-to-date, accurate, and available whenever you need it.

One great way to ensure that your data is always up to date with your contact form—and every other aspect of your business—is by implementing an auto-populating solution into your CRM or marketing database.

This will give you access to all of your customer information (like name, email address, mailing address, etc.) directly within your CRM without having to manually copy/paste each piece of information—making it easier for you to follow up with them or pass their information along as needed.

9. Minimize Missed Opportunities for Sale

A missed opportunity can cost small businesses big money—especially if they’re just trying to grow their customer base through word-of-mouth referrals from satisfied customers. And while it’s easy to think that any lead is worth following up with, there are certain circumstances where that simply isn’t possible because of time and resource constraints, leaving your company at risk of losing out on potentially lucrative business opportunities. But when you have a contact form in place and available online, it makes it much easier for you to stay organized and manage your lead sources, so you don’t miss out on anything important over time.

10. Start Projects and To-Do Lists Based on Data Generated from Contact Form

One of the biggest challenges small businesses face is trying to figure out how to handle everything they need to do within their company—from tracking what jobs are coming in, what jobs are currently being handled, who should be working on which jobs, etc.—all while staying up-to-date with all incoming inquiries and requests for information.

While having an organized system helps keep things manageable, it can be tough to keep track of everything at once—especially when you have multiple people involved in your day-to-day operations. When you integrate your contact form into your overall CRM or marketing database, though, you can easily create projects and to-do lists based on data collected through your form submission fields—making it easier than ever before to stay organized without running into any hiccups along the way.

11. Helps Keep Your Team in the Loop

With data being available to every member of your team, it makes it easier for everyone to stay up to date with what’s going on—and when someone updates information, others can see that change immediately. This is especially helpful when you’re running multiple projects at once, and your CRM can provide an efficient way for everyone to know what queries are being made through your contact form, so they don’t duplicate their efforts while working on different projects throughout your company.

12. Easy Way to Follow Up

When you have contact form data automatically populating into each relevant database within your CRM or marketing database, it makes it much easier for you to follow up with leads who have submitted forms because all relevant details will be readily available without having to manually copy/paste everything from one place to another. This is especially helpful when you’re in sales and managing leads that come in through different channels (like email, phone calls, social media, etc.) but want to make sure that all of your notes are always in one central location, so they’re always available when you need them most.

13. Ability to Integrate with Third-party Services

A great aspect of contact forms is that they’re extremely versatile and can be integrated with a variety of third-party tools to help you get more out of them. For example, you can use third-party services like Google Forms, Typeform, SurveyMonkey, or even Zapier to make your contact form easier for potential customers to fill out and/or share their information with you across multiple platforms—saving yourself countless hours in data entry work!

14. Auto Reply Functionality

Another great benefit to contact forms is that they often have an auto-reply functionality that lets you respond to all your messages quickly and easily, regardless of whether you’re available at that moment or not! When combined with an email marketing service like MailChimp, for example, it becomes easier than ever before to make sure customers always receive a timely response from you regardless of when they reached out—which is always good for business! 🙂

15. Robust User Experience

15 Reasons Why a Contact Form Is Important - Woman sitting on beanbagIn today’s digital age, your website isn’t just a place to host static content – it needs to be much more than that if you want to keep people engaged for as long as possible and offer them valuable services/information during every visit. And one great way to make sure you’re providing a superior user experience is by installing a contact form—it gives users all they need to connect with you in one single area of your site, which makes it easier for both of you to interact with each other.

Plus, having a contact form helps establish a sense of trust between you and your visitors because it shows them that you care about their opinions/concerns and are willing to take action based on what they say.

That kind of responsiveness can mean a lot when you’re trying to build up a small business from scratch since most customers usually don’t appreciate being ignored or forgotten about after having taken time out of their day to reach out.


In conclusion, having a contact form is important for all types of businesses because it provides them with many benefits, including keeping your team in sync, easier follow up and more. So be sure to add one to your website today so you can reap these benefits and much more!

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